Search engine optimization has usually separated into two main areas; On-page optimization which covers what can be done on the pages of the website itself. And off-page optimization which covers movement that takes place elsewhere (link-building).
In search engine optimization, on-page optimization refers to factors that have a cause on your Web site or Web page listing in organic search results. These factors are controlled by you or by coding on your website. Examples of on-page optimization include actual HTML code, Meta tags, keyword position, keyword density and Add Google and XML Site Map.
On Page Optimization is mainly the attempt which you put on the website and is clearly visible, Like:
"Optimizing the existing content
"HTML code corrections
"remove broken / dead links
"Add Meta / Alt Tags
"H1 Tags
"URL Structure
"Internal Linking Strategy
"Add Google and XML Site Map
"Analytic Setup
"Track Targeted Keywords
It is very vital that On Page Optimization is done properly for a website as this educated search engine crawlers and spiders about the idea of the website and which keywords you are targeting to rank on. On Page Optimization is usually done once on the website however SEO representative does On Page Optimization after every 3 or 4 months to remain the site fresh for Search Engines.
